I’m Daniela, an experienced and passionate Art Director and graphic designer - currently working as Sr. Designer at lululemon.
I started my career as an Art Director intern in agencies like Leo Burnett Mexico, where I developed a love for campaigns, video content, big ideas, and bringing fresh perspective to established brands. I was lucky to learn from talented Art Directors, Copywriters, and Creative Directors who shaped my creative foundation and introduced me to the pace and energy of agency life.
When I moved to Vancouver, I found my place in in-house creative teams. I’ve been able to work at iconic local brands like Sugoi, Vega, Daiya, and lululemon: experiences that immersed me in Vancouver’s culture and sharpened my skills as in-house creative, particularly in project management, holistic strategy, cross-functional collaboration, and problem-solving.
Working closely with ADs, CDs, Copywriters, Industrial Designers, Product teams, Project Managers, and Leadership has given me a deep understanding of the full creative process and the importance of true collaboration to create meaningful and unique creative and design work.
BA in Graphic Design, graduate from Ibero University, Mexico City.
Born and raised in Mexico City, Mexico, currently living in Vancouver B.C., situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. Say hi here:
Vancouver, B.C. Situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.