Daniela Meneses 


Art Direction
Design
Packaging Design
Web
Animation

About Me

Vega 
Packaging Vis ID Refresh

Creative Direction: David McCanless
Art Direction/Illustrations: Daniela Meneses

Production: In-house Creative 


Redesigned Vega’s packaging to feel fresh, bold, and modern. Focused on clean visuals, brand blocking and impact on shelf with colors that highlight the plant-based, healthy energy of Vega.

Vancouver, B.C. Situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.