Daiya needed a refreshed online prescence for their ecom site, that felt modern, approachable and easy to navigate. I led the concept and art direction for the full redesign, focusing on a clean, vibrant visual system, improved UI & UX and engaging storytelling through images and messaging.
Here’s the comparison view from old branding (left) into new brand visual ID (right).
Previous ecom site
New updated ecom site
Vancouver, B.C. Situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.