Daniela Meneses 


Art Direction
Design
Packaging Design
Web
Animation

About Me

lululemon x Erewhon 
Collab Packaging Edition

Packaging Design: Daniela Meneses


Led packaging design for the collab, crafting a new visual identity.
With a play into the “marketplace” look & feel to create an elevated aestethic consistent with the product design concept. 

Fine details and materials selected ensure the packaging feels elevated and considered to reflect lululemon’s premium brand positioning. 

Vancouver, B.C. Situated on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.